G4TV was a beloved cable network for fans of gaming, movies, comics, and general geekdom for over a decade. It was also a big part of Rainfall’s early years, and many collaborations, including show graphic packages and video specials. In the summer of 2020, the network announced its epic return, and hired Rainfall to produce a 60-second teaser announcement, which premiered online during Comic-Con’s livestream event.
The warehouse environment was created in Cinema 4D, and stuffed with dozens of easter eggs that G4 fans would recognize. The Pong game was re-created using Unity and was fully playable, designed to match an ARG experience that Comcast Spectacor launched in tandem.
The teaser was directed by Sam Balcomb and Mike Shaw, with sound design by Rainfall’s Jeff Dodson.
CLIENT // COMCAST SPECTACOR
NETWORK // G4TV
