JANUARY 15, 2015: MTV News recently interviewed Rainfall owners Sam Balcomb & Jeff Dodson on the constantly-evolving art of creating film trailers, and how they can help or hurt the moviegoing experience.

There were some trailers that really got it right in the late ’90s and early 2000s. Like the first “Matrix” trailer — there’s very little information told in the first trailer. You just see some crazy stuff you’ve never seen before, and Laurence Fishburne says, “Do you want to see how deep the rabbit hole goes?” YES! YES, I DO! … Now they’d give [the big twist] away, probably. They underestimate how much audiences like to be teased.

You can check out the full interview here. Thanks to Marty Beckerman for reaching out to us!