Summer officially kicks off as Baywatch hits theaters today, following a massive advertising campaign designed by Concept Arts. Rainfall was brought on board to conceptualize and animate over 40 motion ads for the Paramount film, including billboard displays for Times Square, social media animations, and custom videos that played on large-format airport screens across the country, from LAX to JFK.

DESIGN // Concept Arts
ANIMATION // Rainfall Films
STUDIO // Paramount Pictures